Using Retargeting to Get More Clients and Close More Sales
- Dylan Bryant
- Jan 26
- 3 min read
By Dylan Bryant
Published on: 1/2 | ⏳ 4-minute read
Updated on: 1/26
Ever Wonder Why Potential Clients Visit Your Website But Never Return?
You check out a product—maybe a new power drill or a lawnmower—and suddenly, it follows you everywhere. You see it on Facebook, Instagram, YouTube, and even on random websites you visit.
That’s retargeting.
But let’s be real—most businesses use it poorly. Seeing the same ad over and over again is just annoying.
What if, instead, you used retargeting in a way that actually helps your prospects, builds trust, and makes them want to buy from you?
Let me show you how to use retargeting the right way—so it doesn’t feel like stalking but instead boosts your conversions and gives you one of the best returns on your marketing investment.
What Is Retargeting & Why Should You Care?
Most businesses don’t realize that customers rarely buy on the first visit. Unless you’re selling something impulsive—like a candy bar—there’s always a decision-making process before a sale happens.
Marketers call this the customer journey. (I know, fancy term, but stick with me.)
Here’s what it looks like:
A prospect realizes they have a problem or need.
They decide to find a solution.
They start researching options.
They compare different providers.
They finally make a purchase.
If you only show up in Stage 5, you’re too late—you’re just another option in a price war.
But if you start reaching them in Stage 3, when they’re actively looking for a solution, you’re ahead of the competition.
The Problem? People Have Terrible Attention Spans
Even if a prospect loves your offer, they might click away and forget about you in seconds.
That’s where retargeting comes in. It keeps you in front of them, reminding them why you’re the right choice—without being annoying.
How to Use Retargeting Without Being Creepy
Instead of blasting the same boring ad over and over, here’s what you should do:
Educate First, Sell Later
Most retargeting campaigns fail because they only focus on pushing the sale. Instead, create a series of ads that educate and add value.
Example:
Ad 1: A quick video explaining a common problem your target audience faces.
Ad 2: A blog post (like this one!) with useful tips.
Ad 3: A case study showing how your product/service solved this issue for someone else.
Ad 4: A direct offer with an incentive to buy (discount, free consultation, etc.).
Leverage the Reciprocity Principle
Ever had someone help you out for free, and you felt like you “owed” them something? That’s reciprocity—a natural human tendency.
When you provide genuinely helpful information without asking for anything in return, people will naturally trust you more and feel inclined to buy from you when they’re ready.
This means: Give first. Share useful insights. Don’t be pushy. Build trust first. Be present when they’re ready to buy.
Want to See Retargeting Done Right?
If you implement this strategy correctly, you won’t need to hard sell anyone. By the time they talk to you, they’ll already trust you and be excited to work with you.
Curious about how retargeting can work for your business?
Let’s talk. I’ll personally review your marketing strategy, show you what’s missing, and outline how I’d do it differently—at no cost to you.
No pressure. No sales tactics. Just real insights that help.
Looking forward to helping you grow!
Dylan Bryant
DB Marketing
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